The company started to expand in to new frontiers of the doll industry. Four decades ago LEGO begun to target females with the introduction of furnishings and dollhouses; in 1974 it introduced the first human figures, called Minifigures; and in 1979 this expanded in to space with sets presenting astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series debuted that same year, a line of jewelry elements directed at young girls. This period also saw the creation of a supervision structure, with Godtfred Kirk Christiansen’s kid Kjeld Kirk Kristiansen joining the bureaucratic staff and working to modernize the company’s manufacturing strategies.

The 1972s also found the introduction of a system that allowed customers to select certain bricks they wished to purchase and make their own products, rather than acquire pre-made solutions; this is popular with adults, as well as children. In the same decade, Profano branched out into medieval territory when using the Castle idea, and in 1980 the company added their first educate sets to its lineup.

In 1989 Lego launched the Pirate idea, and with it a number of pirate ships, desert islands and treasure. The business also extended its variety of facial expression, adding beards, eye patches and lipstick in addition to the typical two sight and smile. Some more aged Lego debt collectors resented these changes, preferring the more simple faces of earlier designs.

As Profano expanded right into a huge international corporation, it had to find ways in order to meet the requirements of it is big name potential buyers like Concentrate on, Wal-Mart and Toys ‘R’ Us, which will demanded much larger selections and faster transport times. To maintain with these needs, the company began to reduce total production time for new products by making more utilization of computerized set up systems.

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